Understanding Website Design & Development

A website is one of the best investments a business could make. Its not just another form of advertising, its a way of making a connection with your potential customers or clients whilst they are in the comfort of the homes.
You can say everything there is to know about your business without making your potential visitors uncomfortable or under pressure to buy from you, unlike a bricks and mortar shop or office where sales people can be a bit to much for some which can make your potential customer closed down and stop listening to what the sales person has got to say.

Your visitors are your potential customers, all you have to do is make your site easy to use, understandable and interesting enough to keep them looking.
The longer you keep them browsing your site the more chance you have of them making further enquiries, either by telephone, email or online enquiry form.

Online enquiry forms are a great source for data capture as the visitor has to answer particular questions that you need the answers to in order to help you understand their exact needs and requirements.
With a standard email enquiry, you only have their email address and any other information the visitor chooses to leave.


Photography

An important requirement when designing a website is to acquire quality images and photographs to compliment your business type.

Your photography must represent your business visually, you know the saying, "Pictures say a thousand words"

Here is a picture of a truck whose trailer is decorated to look like the sides are missing and the products they are hauling are inside.

Simple and effective photography really does say a thousand words.

Logo Design

You may already have a logo for your company but if you haven't, don't worry, we can design you a logo to help brand your company. We can design logos, artwork, banners & advertisements and build them in to your website to give you that professional look and feel.

Website Text Content

To build a great website, you need great content. Your website landing page (aka, your homepage) content should describe the products or services that you provide briefly and clearly.
You need to get straight to the point in order to keep your visitor interested.
You can link to other pages on your site if you have more to say about what you do, but at least the visitor has the choice to do this rather than being faced with a page full text right at the start.

We can help you set out your page content all you have to do is provide us some copy on a word document and leave the rest to us.

An important thing to remember is not to skimp on content because you think it will cost a lot more to produce.
You need to have all the information on your website that you think your potential customer need to know.

Normally pages of text content do not cost allot to produce providing you give us the text copy to work from. Your visitors will have more time to read and digest information sat in front of their computer than they will walking past a billboard on the street.

Putting It All Together

Once you have your photos, images and text content, we need to put your site together. You need to explain exactly how you want your website to work.

If you want to sell products online you need am ecommerce shop with built in category creator & stock management control.

If you are providing a service like a builder, electrician or a plumber then you need a portfolio style website so you can upload your testimonials, artwork or simply upload photographs to display your completed work.

You may just need a simple brochure style website to show off your products or services, ideal for restaurants, tourism industry, events companies or entertainment.

Its important to know that even after a website has been completed you can have alteration made at anytime, you may want to add more facilities as your site grows. Have a look at some of the most common additions we have requested.

• Photo Gallery
• Guest Book
• Feedback Page
• Membership or Customer Login Area
• Simple Products Up loader
• Questionnaire
• Booking Form
• Order Form
• Registration Form
• Food Menu Up loader
• Newsletter
• Flash Headers
• E-commerce Shop
• Extra Languages
• RSS Feed Generator
• News or Events Blog
• Forum
  

In fact we can build your site to provide anything you could imagine to make your potential customers experience a pleasant one.

If you have an idea for a website then just contact us so we can discuss how we can help convert your thoughts in to reality.

Making The Most Of Your New Website

Once your new website is live on the internet you then need to advertise and market your site or no one will know it exists.

There are lots of different ways to do this, you can self promote or use a marketing company or SEO. The quickest and most effective way is to use a professional company to do this for you. Yes you will have to pay them to do this but they do know what they are doing with website's and search engines so its worth every penny.

A website will take some time to rise up in the ranks, it could take months or even years to get a good reputation with the top search engines like Google, Yahoo and MSN.
Google dominate the search engine market so your website most be optimized for the best performance to work with them, all the others simply follow in Google footsteps so there is no need to optimize for every type of search engine.

With every website we develop we also ensure we have it optimized for best performance with the search engines before its launched. We make sure they all know about your new website by submitting your site to all the major players, and within a few week your site will be listed on at least 90% of the worlds best search engines.
The more you popup in search results the more traffic will be driven to your site, but its not all about SEO work. Your website link must appear in as many other sites as possible to get good search results.
These are called "back links". Back links are basically text links which when click on lead that visitor to your website. ideally they should be placed on high ranked well established websites that are relevant to you. No good advertising a cat food site on a dogs only website.
You need to add links to website's that compliment yours and they must be two or three way links, never one way.

All this may sound like to much information, and you need to keep this marketing up on a daily basis to compete with your rivals.

So that's where we come in once again. For a small monthly fee we can take care of all your marketing and SEO needs so you have time to get on running your business.